Getting Started
In addition to pre-generated and expanded prompts based on your competitors, GPTrends allows you to enter a list of custom prompts during the tracking configuration process. You can set up tracking for the first time or edit existing tracking by clicking the “Start Tracking” or “Edit Prompts” buttons in the Track section.1
Start prompt tracking
2
Prompt selection step
- You can then add custom prompts one by one or paste in a comma-separated list
- Once added an “estimated volume” field will be shown as a proxy for the amount of AI search conversation based on traditional search and other factors
Keywords vs. Prompts
When selecting prompts the overall goal should be to pick a well distributed set that covers your key customer and product segments.- Compared to keyword searches in Google, which consist of 2-5 words, prompts entered into ChatGPT tend to be longer and more customized to specific needs and uses e.g. “top CRMs” vs. “What are the top CRMs for small businesses with a rich integrations capabilities, particularly with Twilio.”
- Additionally, two prompts may have different text, but very similar semantic meaning and will likely lead to the same output e.g. “Best CRM for SMBs with Twilio integration.”
Given the above dynamics, we recommend crafting custom prompts that cover your key segments and are semantically different to ensure that your visibility results are representative of your target audience and unbiased
Suggested Prompt Selection Approach
Step 1: Identify key segments
Note down some key segments or categories you use when thinking about targeting and analyzing your marketing efforts. Here are some common ones:- Product category / features
- Ideal customer profile (ICP)
- Customer vertical
- Customer stage
- Purchaser role function
- Pain-point solved
Step 2: Create tags within segments
For each of the categories above list out the segments, these can be used as Tags once within GPTrends. Continuing with a CRM offering example:- Product features:
- Activity Tracking
- Reporting
- Integrations
- Customer Vertical
- B2B SaaS
- Marketing Agencies
Step 3: Generate prompts by segment and segment cross-section
Generate a 4-8 word phrase or question with high product discovery intent for a single segment or a cross section of segments.What do you mean by high product discovery intent? The prompt should lead the AI Search platform to respond with specific product or brands names, not with only a definition or informational response.❌ ”CRM integration capabilities”✅ ”Top CRMs with integration capabilities”
For a single segment
Sticking with the segment examples above, construct your prompts with the following structure:“Best” / “Top” / “Recommend” + [Your product category] + [Segment]For example:
| Segment Category | Segment (Tags) | Example Prompt |
|---|---|---|
| Product features | Activity Tracking | Top CRMs with activity tracking |
| Product features | Reporting | Top CRMs with robust reporting |
| Product features | Integrations | Top CRMs with large integration library |
| Customer Vertical | B2B SaaS | What are the best CRMs for B2B Saas? |
| Customer Vertical | Marketing Agencies | What are the best CRMs for marketing agencies? |
For segment cross-sections
After you have prompts that are one-to-one with segments you can create prompts that represent the cross-section of multiple segments. Note: Use as needed, not all cross-sections may make sense.| Activity tracking | Reporting | Integrations | |
|---|---|---|---|
| B2B SaaS | Top CRMs for B2B SaaS with strong activity tracking | Top CRMs for B2B SaaS with robust reporting | Top CRMs for B2B SaaS with a large integration library |
| Marketing Agencies | Top CRMs for marketing agencies with strong activity tracking | Top CRMs for marketing agencies with robust reporting | Top CRMs for marketing agencies with large integration library |
Step 4: Compile, comma-separate and paste into GPTrends
Once your prompts are generated you can paste them into comma separated list of prompts in to the configuration stepPrompt Weighting
When you enter prompts on GPTrends the platform will automatically pull in a volume estimate based on the equivalent keywords on traditional search engines Google + Bing. To further weight your prompts for offline analysis we recommend using the following as proxies:- Visitor traffic from to your website or blog
- More traffic on a topic —> more interest —> higher weight
- Support tickets or demo requests by topic
- Hashtags or terms on social media
- Volume of AI search requests from crawler or user bots to various content pages of your website
- For example, if you see lots of bots crawling your page about “Integrations”, it’s a good indication that there is user interest in that aspect of your poduct and related prompts should be strongly weighted.
- Gain access to bot activity data directly in GPTrends for free by integrating Bot Analytics.